Marrakech 2025: how the city is adapting to the new lifestyles of international buyers

An increasingly international clientele

Marrakech has long attracted a diverse range of buyers: retirees, investors, families, and entrepreneurs. In 2025, a new profile is emerging professionals seeking flexibility, drawn by the city’s quality of life, digital connectivity, and rich cultural heritage. Remote work and global mobility are reshaping buyers’ expectations.

Homes designed for remote work and entertaining

Developers are responding with adaptable living spaces: rooms that can be converted into offices, terraces equipped for outdoor video calls, and ultra-fast internet connections. The luxury market is also shifting toward villas and apartments with private or shared coworking areas, catering to a hybrid lifestyle that blends work and relaxation.

Wellness, health, and integrated services

Another growing trend is the demand for residences with wellness spaces, gyms, spas, and even shared gardens. Known for its resorts and wellness culture, Marrakech is now bringing this lifestyle directly into private homes. These features reflect a desire for balance between professional life and personal well-being.

A city more connected and accessible than ever

To support these new ways of living, Marrakech is investing in infrastructure: road improvements, new local shops, and expanded delivery services. Everything is being designed to ensure a smooth and attractive daily life even for those splitting their time across multiple countries.

Vaneau, your partner for a life project

At Vaneau Marrakech, we support these new aspirations by selecting properties that fully align with modern lifestyles offering each client a residence that suits their desires, whether to live, work, or simply enjoy life in Marrakech.

Angle rue Loubnane et Rue Hassania 40000 Marrakech
Phone : +212 6 64 90 53 73
contact@vaneau.fr